A keresőoptimalizálás és a SEO hosszú története

A keresőoptimalizálás hosszú története

Blog érdekességek a világból, online marketing

2018. március 08. - Marketing Masters

Blog érdekességek angolul:

The blogosphere, made up of endless web journals from everywhere throughout the world, is a standout amongst the most prominent appearances of the Internet. It's not only for young people any longer. Quite a long while prior, most web journals were controlled by kids who simply needed to stay in contact with their companions, or individuals who simply needed to discuss their day by day life.

Nowadays, nearly everybody online has a blog.

Odds are, you have one - and in the event that you don't, you should.

Homemakers get a kick out of the chance to blog about their every day lives and bringing up youngsters. Chiefs of significant organizations possess writes about the most recent happenings at their organization. Numerous VIPs run web journals, and they blog about their up and coming occasions, films, and parts (also embarrassments).

Also, advertisers have writes about each specialty possible!

I'm certain to state I myself am a piece of the blogging society.

Blogging is an incredible method to connect with the general population on the Internet. They can touch a large number of lives, and spread your message like no other medium. You can state nearly anything you need, and there will be a group of people for relatively every specialty!

You can run a blog only for no particular reason. On the off chance that you need to discuss parties you go to, eateries you eat at, places you go shopping, or where you take some time off, somebody will most likely need to peruse about it.

Regardless of whether the main gathering of people you have is your dear companions and relatives, you'll have a great time and have the capacity to state whatever's at the forefront of your thoughts.

An ever increasing number of individuals are swinging to blogging as an approach to profit. A few people simply need to make a couple of additional dollars for burning through cash, yet others are really making a full-time wage with their sites.

A couple of conspicuous bloggers even brag of making countless dollars with their websites (a la Perez Hilton, who parlayed his blogging fun into a huge number of dollars in advertisement cash every month, which conveyed him his own TV appear, podcast, and attire line)!

There are a lot of approaches to profit blogging. Regardless of whether you're an undergrad who simply needs to make some additional money for pizza and garments, or you're a genuine advertiser who needs to make a little fortune, it's absolutely conceivable with keresőmarketing blogging.

Keresőmarketing

 

Online journals are enormous, regardless of whether they're little. A few online keresőmarketing journals get a huge number of hits every month. Blog movement has been developing relentlessly for quite a long while as customers pick up certainty from peers as opposed to trusting hard hitting attempts to seal the deal they find on the web.

With an ever increasing number of individuals hopping onto the keresőmarketing blogosphere fleeting trend, it most likely won't back off inside the not so distant. In case you're pondering getting into blogging, it's a smart thought to begin now.

Keresőmarketing months, szőnyegtisztítás és kárpittisztítás

It for the most part takes a couple of keresőmarketing months to start developing a following. Also, you truly require customary guests on the off chance that you need to profit with your blog. You should work to pick up supporters of your RSS channel, on the grounds that those individuals will return frequently to peruse your new posts.

What's more, make sure to loan your own exceptional voice to your keresőmarketing posts. A standout amongst the most vital subtleties with respect to why blogging is such a noteworthy worldwide wonder is the way that individuals truly appreciate perusing special voices on specific points.

online marketing blog

 

They long for the distinctions in identities. It's invigorating to peruse data that has identity and isn't stale or stuffy, which implies it's been deciphered by a solitary manager with the goal that each voice is uniform. This is the reason editorialist pages in neighborhood daily papers are so well known online marketing.

Your extraordinary voice is the most critical piece of getting standard guests to your blog. In the event that you need to see cases of this, visit probably the most well known online journals you can discover. You'll see that one thing these online journals have in like manner is the way that the bloggers make connecting with, entertaining, or unique posts.

That is your vital component to becoming wildly successful in the blogosphere!

Before You Blog, Build a Blueprint

A ton of bloggers set up together a blog with no genuine arrangement for how they will advance it or adapt it. Assembling a blog without an arrangement resembles endeavoring to fabricate a house without an outline.

Szőnyegtisztítás és kárpittisztítás

It's conceivable, yes. However, the final product is likely going to be poor, and the entire thing could come apart at any moment.

Szőnyegtisztítás és kárpittisztítás

You ought to make a strong arrangement of activity before you even purchase the space. You have to build up a solid diagram before you ever begin. Holding up until after you've officially set it up and are getting activity could mean a considerable measure of additional work going in to remedy botches.

Changing subjects and including modules after you're as of now getting movement could intrude on your activity. Once in a while new modules and topics can briefly break your blog, which could mean lost movement (and cash) until you're ready to settle everything.

The initial segment of your arrangement ought to pick a specialty, obviously. Some portion of picking a specialty is discovering items you can advance. In the event that a specialty has no items accessible, you could make your own.

Be that as it may, if there are no associate items accessible, it could be on the grounds that there isn't sufficient request there for an item. For this situation, you'd need to do some watchful statistical surveying with a specific end goal to decide if a specialty is really practical.

Autóalkatrész Partners:

Autóalkatrész

 

Keresőoptimalizálás angolul SEO

 

Mi is az a keresőoptimalizálás? SEO = keresőoptimalizálás

 

I have been working in the keresőoptimalizálás business for very nearly 5 years now. To some I am only a youthful pup, however I should state the outcomes we get from our SEO battles represent themselves.

When you work in this field of SEO you tend to coordinate with other SEO experts and stay tuned with the most recent SEO waves or updates from Google. You additionally communicate with other SEO specialists in the discussions and online journals.

I need to express my worry with the measure of many-sided quality added to the subject of SEO. Around 80% of data on SEO out there is too profound and complex, with a dreadful part of assessments.

Like any innovation or approach, individuals are searching for convenience. They need something which works, makes an impact or has any kind of effect. This same idea applies to SEO=keresőoptimalizálás.

Utilizing an innovation requires staying with the nuts and bolts of that innovation. On the off chance that you filter through the a large number of accessible "sources" you can typically find the genuine source, and this is the data and strategy one should utilize when working out how to go about it. This is the right method to learn and apply anything.

I think that its astounding how some SEO specialists toss their assessments out on their powerful online journals, just to befuddle another thousand SEO specialists.

It is so funny to watch, and it goes this way:

Search engine optimization Expert Joe, needs to get "green carrots" on page 1 of Google for a customer.

He is dealing with it for quite a long time, bookmarking, informal organizations, joins and so on.

Following 2-3 months he makes a stride back and takes a gander at his guest and catchphrase details. Very little change, he simply isn't getting the outcomes and his customer is beginning to ponder.

All of a sudden he understands that a cool video on YouTube may help things up and get's this delivered an on the web.

The next week "green carrots" is on page 1! It's incredible, it worked and the customer is all glad.

In the wake of sitting back casual and taking a gander at his outcomes, he abruptly understands that he never improved the substance of his page with enough catchphrases. Uh oh. He just specified "green carrots" once and still got a page 1 result. This strikes him as peculiar and it appears to damage all that he found out about page enhancement in keresőoptimalizálás = SEO.

What occurs next is fascinating. The SEO master concludes this is important data and experience. He has quite recently observed the accompanying new pursuit lead in play, which ought to be imparted to anybody doing SEO:

"Google is never again giving any an incentive to catchphrase thickness. This has no impact in SEO."

He composes a pleasant 1000 word article about it and because of his experience, is to a great degree sure of his discoveries. He even makes a punch at Google about no specifying it to anybody. Presently he has praise for discovering this out before any other individual.

This is to a great degree disappointing for any individual who needs to take in the subject of SEO or even old school SEO professionals.And is a direct result of this foolishness that the web is loaded with a huge number of pages about SEO which would be better situated in the junk.

Presently don't misunderstand me, I am not discussing the numerous extremely helpful articles, summaries and instructional exercises out there which can significantly help a SEO master to complete his activity speedier. I am discussing those individuals who make their own particular understandings of what is a to a great degree exact and coherent innovation - SEO.

Adding perplexity to the subject

I have a genuine case of this. A week ago I read and article from a "main SEO source", Seomoz. In their article The Basics of Search Engine Friendly Design and Development, they state uproarious and strong that:

"Watchword thickness is, beyond a shadow of a doubt, NOT a piece of present day web internet searcher positioning calculations for the straightforward reason that it gives far more awful outcomes than numerous other, further developed strategies for catchphrase examination."

A significant explanation! Who's your source? They referenced Dr. Edel Garcia's original work on the point - The Keyword Density of Non-Sense. On the off chance that you experience this present source's article, Dr. Edel Garcia tries to separate the scientific condition of watchword thickness enhancing query items and in the closures as far as anyone knows demonstrates it couldn't be valid.

The last articulation in Seomoz's remark on catchphrase thickness is interesting.

"Dr. Garcia's experience in data recovery and his numerical verifications ought to expose any thought that watchword thickness can be utilized to help "upgrade" a page for better rankings. Nonetheless, this same archive outlines the terrible truth about catchphrase enhancement - without access to a worldwide list of site pages (to figure term weight) and an agent corpus of the Internet's gathered reports (to help manufacture a semantic library), we have minimal opportunity to make equations that would be useful for genuine advancement."

What does this all mean? In synopsis, Seomoz told its a huge number of adherents that "Watchword thickness has NO PART in SEO". At that point they say toward the end that they don't approach enough indexed lists (Google's database) to completely approve it. Huh? Why specify it at that point?

Instructions to streamline SEO

On the contrary side of this story, there are numerous keen SEO specialists who work from the wellspring of SEO itself and never veer off. These are a portion of the finest SEO organizations and SEO specialists on the planet.

So back to the point, the basic inquiry waiting on us now is, "Who is the source?".

How about we investigate might we?

Who chooses what positions well?

Who chooses if your substance is great?

Who chooses if your catchphrases coordinate what individuals are searching for?

Who decides whether an outside connection has specialist or esteem?

The appropriate response is basic: Google.

The fascinating thing which I found when conversing with other SEO experts is that they get a kick out of the chance to take after different specialists in light of their portfolios, alluring articles and other interest factors.

However, in the event that you need to get into the quick and dirty of everything, you best wager is to backpedal to source.

Matt Cutts from Google's Search Team gives many recordings, articles and updates to keep SEO specialists like you from falling into the dim pit of fizzled sites.

Google needs quality, they need results and they need an incredible client encounter. The main way they will achieve this is getting SEO organizations and their individual staff to comprehend what their vision is and how they function.

Simply a week ago a youthful SEO organization in London reached us to assume control two coming up short SEO crusades they were running. They had gotten themselves into a wide range of odd-ball SEO hones and were, obviously, fizzling.

Our Campaign Manager basically alluded them to the relevant Google articles on SEO and site quality rules and they are currently back on track.

Outline

When you go over "new and energizing SEO data", set aside the opportunity to confirm it with the different asset sites accessible from Google. Don't simply hop in and trust everything another blogger composed. It could possibly be valid, yet it is your notoriety at stake as a SEO proficient.

I trust this aides in getting your SEO crusades more compelling and by the book.

A keresőoptimalizálás hosszú története röviden, SEO történet

A keresőoptimalizálás története és a SEO eredete

 

A keresőoptimalizálás (angolul Search Engine Optimization, rövidítve SEO) gyakorlata egyidős a keresőprogramokkal, és története egészen 1993-ig nyúlik vissza. (A keresőoptimalizálás és SEO árak Budapesten) Kezdetben a weboldalaknak a találati listákban (ezek neve angolul Search Engine Results Page, rövidítve SERP) elért helyezése attól függött, hogy milyen minőségű volt az adott weboldal által közölt tartalom és hogy milyen témához kapcsolódott (mivel adott esetben már maga a témaválasztás is meghatározhat egyfajta minőséget), valamint hogy milyen kulcsszavakra optimalizálták azt a létrehozói (ez utóbbi szempont magától értetődően az oldalak imént említett témájához is kapcsolódik, viszont az esetleges, témától független manipulációnak is helye volt benne, a keresőprogramokat üzemeltető cégek szándéka ellenére).

seo_es_keresooptimalizalas.jpg

                Aztán később, ahogy egyre több tapasztalat gyűlt össze, egyre inkább azt is elkezdték figyelembe venni a keresőprogramok rangsoroló algoritmusai, hogy egy adott oldal mennyire népszerű az internetezők körében, azaz milyen a látogatottsága.

                A rangsorolási algoritmusok evolúciójának következő jelentősebb lépése az volt, amikor elkezdték azt is figyelembe venni, hogy az adott oldalon mennyi időt töltenek el a látogatók (tehát hogy pl. nem csak odatévedtek-e, ami nagy különbség ahhoz képest, mint amikor az oldal valóban az, amire a látogatói a találati listában megjelenő címéből és rövid ismertetőjéből következtetnek, és ennek köszönhetően, amennyiben a tartalma is minőségi, le is köti az említett látogatók figyelmét, hosszabb ideig „marasztalva” őket). És a dolog nem merült ki ennyiben, mert az utóbbi két szempontot (tehát az oldalak népszerűségét, azaz látogatóik számát, valamint a látogatások átlagos idejét) összevontan, egyszerre is figyelték, aminek a gyakorlatát azonban a keresőoptimalizálás értői, a keresőoptimalizálás ill. SEO szakemberek, ún. robotok segítségével ki tudták játszani, ezáltal időnként a valóságot nem kellő hűséggel tükröző helyezési sorrendet eredményezve a találtai listákban, ami a szabályokat kijátszó (pontosabban ez akkor még nem kifejezett kijátszást jelentett, hanem pusztán a kiskapuk felkutatását és kihasználását) weboldal tulajdonosok számára jó volt, az interneten különféle dolgokat keresgélők érdekeivel viszont ellentétben állt – úgy gondoljuk, hogy ez nem is szorul különösebb magyarázatra.

keresooptimalizalas_es_a_seo.png

                Még további idő elteltével, a fent említett hibák tanulságait levonva és azokat a gyakorlatba átültetve, a keresőprogramok gyártói olyan módon feljesztették tovább az organikus (magyarul természetes, azaz az internetezők hozzáállását, szokásait tükröző) találati listák szóban forgó sorrendjét meghatározó algoritmusaikat, hogy felvették a szempontok közé a mindenféle külső oldalakról a rangsorolandó oldalakra irányuló hivatkozások számát, ezzel együtt figyelembe véve azt is, hogy az említett linkeket tartalmazó oldalak tartalmilag és a fent felsorolt egyéb szempontok szempontjából milyen minőségűnek számítanak. A Magyarországon ma már az összes többi versenytársa előtt több testhosszal piacvezető Google már 1996-ban elkezdte ennek a módszernek a használatát, vélhetően ezzel is megalapozva mai vezető pozícióját, ami nem csak Magyarországra érvényes, hanem – ha nem is mindenhol olyan mértékben, mint nálunk – csaknem az egész nyugati világra.

                A Google fent említett egyeduralma miatt Magyaroszágon ma a keresőoptimalizálás tulajdonképpen a Google algoritmusainak (a keresőoptimalizálás ismerői, a seo szakemberek ezt jól tudják) kedvében járó optimalizálást jelent (még akkor is, ha ezek az algoritmusok közvetlenül nem ismerhetők meg, mivel publikusnak nem publikusak, de az internet jelenségeinek figyelése által, természetesen intelligens szoftvereket is segítségül hívva, meglehetős pontossággal következtetni lehet a mibenlétükre, amit mindössze az nehezít meg némileg, hogy az említett „keresőprogram király” által használt algoritmusok napi szinten, időnként akár naponta többször is változnak, bővülnek, finomodnak). Tehát hazánkban ma a Google SEO idejét éljük.

                A nagyvilágban a Google-n kívül létező jelentősebb keresőprogramok közül érdemesnek tartjuk megemlíteni a Binget, ami nem kisebb cégnek, mint a Microsoftnak a keresőprogramja, és elsősorban az Egyesült Államokban népszerű; az internet ősidejéből sok magyar által is jól ismert Yahoot; valamint az Ask.com-t és az AOL-t.

                És végül szeretnénk megemlíteni egyet a nyugati világon kívüli, de hozzánk közel eső országok domináns keresőprogramjai közül, mégpedig az Oroszországban egyeduralkodó Yandexet, ami tulajdonképpen nem más, mint az ottani Google.

                Cikkünkben számos ponton elmehettünk volna a további részletesség irányába, amit a komoly és komplex téma még indokolhatna is, ezt azonban a terjedelembeli kötöttségek miatt nem tehettük meg. De akit bővebben is érdekel a téma, és tud angolul, az ilyen nyelvű oldalakon temérdek információt találhat a SEO napjainkig lezajlott történetéről. Jó kutakodást kívánunk hozzá!